You have now your website up an running. It’s time for you to learn how to write an about page for a website. I hope that at the end of this, you’ll be on your way to write your awesome and engaging about page.
Do you really need to have an about page in your website to start earning? Not really. Well, some websites have it and some don’t.
One of the main reasons why web owners are hesitant to create an about page is to protect their own privacy. There are all kinds of malicious people online (hackers, spammers and identity thieves). This is indeed a valid concern.
So why do you need to create an about page?
1) To Connect to your readers
Your about page can help you connect to your readers. If done correctly, your readers will see you as one of them. They see you as someone who understands what they are going through. Someone who loves what they love. Someone who is passionate on what they are passionate. Someone who struggled and experienced with what they are currently going through.
2) To Build Trust
People searching online has experienced in one way or another to be scammed. Adding a face and a name on your website is one way of telling them that you are legit. In a crowded online space where scammers hide away in the monitor of their computer, you take the first step to take away the masks and show your name and your face.
3) To Establish Authority
Why is your reader on your site?
They are looking for solutions to their problems. They are looking for someone who can give them solutions. They are looking for someone who has been there and done that.
And they hope that you are the one who can solve it for them.
Your about page is the right place to showcase what you can offer. It is a page where you can tell your story, background and experience to assure your readers that you are the one who can help them.
1) Introduce yourself
What is your name. Who are you?
You can call yourself like a coded keyboard warrior using descriptions like the man behind the iron mask or Mr. Burrito… But nothing beats your name. What is your name? Scared? You can use a professional pseudonyms like writers.
2) Add a Photo
A photo speaks a thousand words. Show your face. If your website is about gardening, it would be good to have a picture of you dirtying your hands on your garden. If you are a doctor and you write about health topics, it would be good to take a picture of your on your doctor’s gown.
3) Write in a Conversational Tone
You are not a corporate website. Don’t be boring. Unless you are running a company site and your customers are other companies(B2B business), spice up your about page with a conversational voice. Write like you talk.
4) Tell Your Story
Facts tell but stories sell. But this can also backfire. You don’t need to write your autobiography on your about page.
As a guide, your story should revolve and lead to one purpose. What make you the right person to help them? Cut out those that don’t fit in.
5) What is it for them?
Your about page is not about you. It is about them (your readers, your customers). Your readers visited your site because they are looking for solution. Share with them that you also know what they are going through since you have been there yourself. Share with them that you care. Show them how you and your site can help them.
Craft and convey the whole message in your about page.
So that’s it for your about page.
If you have any questions, suggestions, recommendations, comments, just drop them below or you can leave me a message at wealthy affiliate (My Profile). I’ll make time to reply.
Hi there! I hope you found what you were looking for within this page. I'm Jeff and I own Sell Online With Style. I first started my online business 2009. I was making money online by promoting health products and stock market newsletter. I spend most of my time now teaching others to sell online. What's the FIRST STEP to succeed online? Visit my #1 Recommended training course and create your FREE account today!.